• 11 December 2015

    AMA Advent: Travel Trend 11: The personal touch

    The days of customers being offered standardised experiences are gradually on the way out, with companies looking to carve out their niche by becoming more flexible, personal and aware of customer expectations (and how to exceed them). With so many options for consumers to choose from, standing out in 2016 will mean adding a thoughtful, personal touch to the experience.

     

    Austria’s largest hotel chain, Vienna International Hotels & Resorts is already changing their entire brand strategy to embrace this new trend, showcasing Vienna’s attitude towards global hospitality through a complete recreation of the brand organisation, company culture and an aim to enhance customer experience!

     

    From 1 February 2016, the name will change to Vienna House, communicating the feeling of contemporary, modern Vienna, combined with the company’s shared European roots and traditions, will be reflected in all hotels, from top to bottom!

     

    You can follow VI Hotels’ transformation on their Instagram page @vihotels, where you will experience some serious #AustrianWanderlust!

     

    www.vi-hotels.com/en




    Back to News














    Back To Top
    Back to top
    • Email Us
      [email protected]
    • Call Us
      +44 (0) 20 35562555
    • A Marr & Associates Limited
      Company Number: 08452390

    Recent Tweets

    London Office
    Unit 1 Autumn Yard
    39 Autumn Street
    London, E3 2TT

    Scotland Office
    Monzie, Crieff
    Perth and Kinross
    PH7 4HE
    London Office
    +44 (0) 20 35562555

    Scotland Office
    +44 (0) 1764 650095

    Email Us
    [email protected]

    A Marr & Associates Limited
    Company Number: 08452390