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AMA’s Top PR & Marketing Campaigns: Apr-Jun 2016
The second quarter of 2016 was definitely a busy one here at AMA HQ – here’s a run down of some of the biggest news and best coverage over the past three months…
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Where better to start than the world’s first ‘Selfie Bench’ in Bridgend County. Over £200k of print coverage in the UK alone, mentions on BBC Breakfast, BBC Newsnight and the Chris Evans Breakfast Show, plus coverage across the globe – this was one of our most successful campaigns to date.
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And speaking of innovations, the Bamboo Bicycle Club teamed up with the Mail Online to host a live bike build demonstration via their Facebook page that was watched by over 40,000 people.
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We followed that up with a stand up paddle boarding (or ‘SUP’) press trip in Slovenia, promoting the country as a fantastic watersports destination. The trip was attended by leading sports publications MPORA and Press Association, and resulted in at least 28 separate items of coverage (including this one).
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We also continued to shout about country house collective Canvas and Stone with a large feature in City AM that included interviews with each of the five property owners and some fantastic photography.
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Pembrokeshire-based Trefloyne Manor enjoyed features in The Sun and The Sunday Mirror for their Father’s Day packages while Coast magazine published a three-page feature on their adventures along the Glamorgan Heritage Coast.
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