To showcase to an international audience the unique experience that is building a bespoke bicycle with the Bamboo Bicycle Club.
Commission a videographer to film an engaging documentary / get the documentary featured on media websites across the world / enlist famous BMX rider to test the product.
+ Documentary featured on websites and other outlets in Europe, the US, South Korea and Taiwan
+ Documentary viewed over 350,000 times in six months
+ Leading extreme sporting website tested out a Bamboo BMX
+ Television slots on the Alan Titchmarsh Show, ITV’s Cycle Show and Islam TV