In early 2016, Bridgend County Council installed two benches along the award-winning Welsh coastline. The only problem was that, rather than facing the ocean, the benches faced a busy road and hotel. The media soon got wind of this and several newspapers printed articles about a botched council job.
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We saw this as an opportunity to promote Bridgend County in a positive light. This was no council mishap, this was the birth of the UK’s first dedicated #selfiebench!
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A short release and a few quick selfies later and the world soon started taking notice…
Regional Coverage:
Wales Online | ITV Wales | Llantwit Major Today | Barry Gem | Glamorgan Gazette | South Wales Echo
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National Coverage:
The Times | The Daily Telegraph | Independent (Ireland) | The Sun (Ireland) | The Metro | Lonely Planet | BBC News | Grazia | The Memo | The Week
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Broadcast Coverage:
BBC Breakfast | BBC Radio 1 | BBC Radio 2’s Chris Evans Breakfast Show | Heart Radio | ITV News at 6 | ITV News at 10 | BBC Newsnight | Heart Radio | BBC Radio Wales | Six regional BBC radio stations
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– TV/radio audience of over 9.5 million people
- Reached a global audience of millions
– Print coverage worth over £150,000 AVE
– Coverage in China, Russia, North America & India