27 April 2018
Five of the biggest and boldest PR campaigns of 2018 so far…
From Kanye West causing a storm on Twitter to a storm of a very different kind, 2018 has already seen a number of bold and reactive campaigns dominate the headlines....
24 November 2017
Why Organisations Must Consider Crisis Communications
Does your organisation have a crisis communications strategy in place? No matter the size, every organisation should be ready to react immediately to a crisis.
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21 December 2016
PR and Digital Marketing Trends to Consider in 2017
The industry is challenged with trying to engage audiences in a market that is saturated with information. This year has been a tumultuous one, defined by the desire...
16 December 2016
AMA’s Travel and Tourism Trends 2017
As we enter 2017 the chance to embark on new adventures await us, from cycle holidays to instagram inspiration, to help you plan your next trip AMA round up the bigg...
28 April 2016
Why outsource PR? What are the benefits?
In business, choosing between internal investment and paying an external service provider can be a challenge. However, opting to outsource PR and marketing as part o...
1 April 2016
AMA’s Top PR & Marketing Campaigns: Jan-March 2016
What a great start to the year it has been for team AMA! With new clients on board and exciting challenges ahead, we have been busy creating unique ways to tell our ...
25 December 2015
AMA Advent: Travel Trend 25 – Creative Millennials
MERRY CHRISTMAS!!
Our final day of the AMA Advent is here, along with our last Travel Trend for 2016...
Travel Trend No 25: Cr...
24 December 2015
AMA Advent: Travel Trend 24 – Beercation!
Travel Trend No 24: Beercation
After craft beer becoming a big hit in America, craft beer shops and microbreweries are popping up all over Eur...
23 December 2015
AMA Advent: Travel Trend 23 – Celebrating a milestone with travel
Travel Trend No 23: Celebrating a milestone with travel
Creating unforgettable memories is what’s in store for next year. Whether it's a first trip ...
22 December 2015
AMA Advent: Travel Trend 22: Experiential Travel
Travel Trend No 22: Experiential Travel
Travellers want to experience things for themselves in 2016, especially the millennial generation. They don’t ...
21 December 2015
AMA Advent: Travel Trend 21: Responsible Tourism
Travel Trend No 21: Responsible Tourism
With ecotourism and sustainable travel being at the forefront of the industry, many destinations are in search ...
20 December 2015
AMA Advent: Travel Trend 20: Let me take a ‘braggie’
Travel Trend No 20: Let me take a 'braggie' – say hello to the new selfie
Hotels.com ran a trend report earlier this year focusing on what has been d...
19 December 2015
AMA Advent: Travel Trend 19: Travelearning
Travellers are keen to get stuck in for 2016, and learning is high on the agenda. Baking, photography, poetry, kayaking, surfing, foraging… whatever it may be, the...
18 December 2015
AMA Advent: Travel Trend 18: Tastebud Travel
With experience and getting acquainted with the locals being of a high priority for travellers in 2016, along with this comes food and wine tasting as the rise of th...
17 December 2015
AMA Advent: Travel Trend 17: Bleisure
The importance of a work-life balance is increasing. Rule-bending millennials and people wanting to spend more quality time with their families means the �...
16 December 2015
AMA Advent: Travel Trend 16: Single and so ready to mingle!
Tinder is tired – we are welcoming a time where people actually want to talk to each other again and so comes with it the rise in singles holidays and experiences....
15 December 2015
AMA Advent: Travel Trend 15: Sports tourism
Sports tourism is on the rise again in 2016, with a particular focus on watersports, cycling and hiking. With the interest in adventure, adrenaline and exp...
14 December 2015
AMA Advent: Travel Trend 14: European Hipster Holidays
Beard? Check. Artisan coffee? Check. Exploring alternative European districts? That’s to come… Next year we will see visitors heading to European destinations lo...
13 December 2015
AMA Advent: Travel Trend 13: ‘Welltality’ is the new hospitality
The wellness tourism industry has become a multi-billion dollar sector that’s growing at a rapid speed. Travellers want to feel good, opting for juicing over boozi...
12 December 2015
AMA Advent: Travel Trend 12: The surge in seamless travel
More and more people are looking for ease when booking online, without having to join up the dots and deal with the pressure of booking each step themselv...
11 December 2015
AMA Advent: Travel Trend 11: The personal touch
The days of customers being offered standardised experiences are gradually on the way out, with companies looking to carve out their niche by becoming more flexible,...
