Opportunities at the World Travel Market

The four-day World Travel Market is quickly approaching. Taking place in London between the 2^nd – 5^th November, the WTM is the ‘leading global event for the travel industry.’

With so much to see and do at there, here are our top five things to do while attending the World Travel Market and where you can find team AMA during the event.

1. Discover something new
With around 50,000 attendees and 5,000 exhibitors from 186 countries, the WTM is the ideal place to discover new products, new markets and network with people from around the world. There are over 38 travel industry sectors represented at WTM, meaning you can not only learn more about your sector, but several other sectors in travel.

 
PR and marketing is all about innovating and following new trends we recommend learning more at this event. 

2. Attend a conference/seminar
The four-day event will see over 100 conferences and seminars on different sectors in travel. Attend a conference on family travel and hear how important family holidays are, or learn why the hospitality industry should be communicating sustainability to customers.

 
A useful seminar to attend is promoting authentic travel in tourism, an important method in modern day travel PR.

3. Networking

The World Travel Market is the perfect place to do some networking. Aside from being able to visit exhibits, the WTM have set up events specifically for networking. They will have speed networking sessions for responsible tourism, buyers and bloggers. Another chance to network for those in or planning on going into responsible tourism is the Responsible Tourism Networking Reception.

Our recommended must attend media event is the WTM bloggers speed networking. 

4. Find out the latest trends in travel technology
The Travel Tech Show at WTM is the largest dedicated travel technology event in the UK and will see over 113 companies exhibiting their products. The 2014 Travel Tech Show saw key companies such as Facebook, Buzzfeed, Twitter, airbnb, Google and Tripadvisor represented. If you attend the show, you can expect to attend incredible events and see a show dedicated to covering the latest trends and innovations that are available and becoming available in travel technology.

For our pick for learning about new trends click here.

5. Social Media at WTM
The social media programme this year will take place from the 3^rd-5^th November and will have senior executives from companies like Facebook, Twitter and Tripadvisor. There will also be start-ups, destinations, bloggers and publishers at the programme. This years keynote speaker is the global head of travel for Facebook, Lee McCabe. The programme will also have sessions featuring Twitter’s sales manager for UK and Ireland, Samir Bhana and Tripadvisor’s product director Sarah Davey.

Our top pick for social media talks is Working with Brands in a Digital World.