Visit Slovenia: a winter sport destination like no other

Brief

Slovenia wanted us to show the world what a great winter sporting destination it is. The result involved one group press trip, the UK’s leading winter sports publications, an inspirational video and nine very happy journalists.

Solution

+ Combine press visits to ski resorts with outdoor activities and a rich cultural experience.
+ Identify and emphasise ease of access to resorts from London.
+ Partner with Wizz Air to secure 15 free flights for journalists,
thus focusing budgets on experience.
+ Target leading UK publications to spread the message.
+ Utilise all media channels to support online, print and social media.
+ Recruit professional videographer to offer inspirational online content.